Just Search’s Neil Walker is SEO Mad

It’s been a few weeks since I had a spare second to write a post so I thought I’d put an update out, many of you will probably be familar with this information but for those who are not it’s now in full action in Google UK.

It is basically that Google announced that are going to be displaying website navigation or hierachy snippets in the SERP’s. The full article can be read on Google’s webmaster Blog.

My Collegue Paul Spreadbury talked about it in his blog on the 18/11/2009 and as of yesterday I have now seen real examples in the search results. It’s not just on Page 1 as you go through the pages they have implemented it.

Currently they do not seem to be displaying both “Site links” and “site hierachy” at the same time.

If you are familar with Google’s Search aim it is;

To get people on and off Google’s Search Engine as quickly as possible with the most relevant information.

Currently it’s hard to say what impact the site hierachy snippets will have on CTR.

Going through my RSS feeds today and I stumbled across a Google post on Rich Snippets. I found this quite interesting and so read throught the related posts. Such as:

• Tips & Tricks
• Rich Snippets Testing Tool

Basically in a nutshell Google are looking at displaying extra information within search results, (You can see an example here: “Drooling dog barbeque“. I’ve also reiterated it in the image above, basically it displays the reviews and the price range. To me this sound really Good, especially from a price comparisson point of view. This may start to effect some price comparisson websites as people may beable to view this information within the Google Search results. Also sites that Jump onto this first should see an increased click through rate on their results.

So my suggestion is have a look at your code go through the tips from Google and start coding!

Well the above statement isn’t strictly true, but it’s 8 Months today since I had my heart attack. 28 at the time and before you think it, it wasn’t because of any of the following:

• Stress
• Lifestyle
• Unheatly diet
• Age

It seems that after nearly 10 years of working in Internet Marketing (working with over 2000 websites of variosu types. Achieving No.1 in Google for the Term “SEO” along with a string of other terms for Just Search Ltd) that SEO probably won’t give you a heart attack. I had mine playing football and it now seems i’ve generally recovered 6 weeks off was nice but no more bacon sandwiches is a little frustrating.

My heart attack was caused by a congenital heart defect so all you SEO’s and online marketeers don’t worry about the title of this post