SEO is becoming more and more a part of people’s vocabulary. As an SEO in Manchester I find that explaining what I do for a living isn’t the easiest thing to do. Think about if your in a pub with someone who know nothing about online marketing what do you describe your job as?
I get website’s to the top of Google?
I help companies advertise online?
I specialize in online marketing? (What’s online marketing?)
Surprisingly you can find people who know what SEO is in the most unlikely places, whilst on a stag do (bachelor party) out in Vegas we were in a gentleman’s clubs and a young lady asked me “what do you do?” I replied “Internet marketing” she then replied “oh seo and ppc” to my amazement the girl was fully aware of what industry I worked in and this came as a bit of a shock!
However if your new to SEO and online marketing as a whole here are some resources which should help you to understand the industry a little better.
Google’s Information
How Search Works
How Search Ads work
Other Resources:
- en.wikipedia.org/wiki/Search_engine_optimization
- http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291
- http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
- http://guides.seomoz.org/beginners-guide-to-search-engine-optimization
There’s loads of other sources out there, but these are some real good insights into explaining some of the real basics of SEO.
Neil Walker is the founder of SEO at Just Search Ltd who rank on the 1st page of Google UK for "SEO". He has over 7 years experience and dealt with over 2500 clients SEO over the years. He has only started to proactively blog in the past 4 months by running "SEO Mad" - He hopes you find it interesting. 
