It’s nearly time for Internet World 2010, I have my seminar ready and so at Just search we though we would carry out a “twinterview” i.e. a serious of questions asked and answered via twitter.
This has been quiet successful with a number of tweets and re-tweets by people and potential visitors to Internet World 2010.
We had been carrying this out for about half an hour when someone from my SEO department stumbled on to the fact that “High Position” had a social portal page about Internet World and yet all that it contained was repeated tweets from Just Search.
Thats advertising you can’t buy 
You can see in the screen shot below the offending page.
I think its key for any company that creates a Social portal to remember that your competitors can get involved and your visitors can see their thoughts. This happened unintentionally today (or did it?).
So if you going to create a social portal on your website think about:
- What you can control?
- Display specific hash tags
- Monitor what is being displayed on your site
- React quickly to what is displayed – Our tweets have flooded their page for the last 4 hours)
For anyone going to Internet world see you there!
Neil Walker is the founder of SEO at Just Search Ltd who rank on the 1st page of Google UK for "SEO". He has over 7 years experience and dealt with over 2500 clients SEO over the years. He has only started to proactively blog in the past 4 months by running "SEO Mad" - He hopes you find it interesting. 
This is a classic example of a school boy error from one of the apparent “leading” seo companies. Not the first that High Position have made either.
Maybe High Position will think a little more next time they try stepping out their comfort zone!