Comments on: Google Organic Click Through Rate (CTR) http://www.seomad.com/SEOBlog/google-organic-click-through-rate-ctr.html The Madhatter of SEO and Internet Marketing explains all... Tue, 06 Sep 2011 08:51:01 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: CER http://www.seomad.com/SEOBlog/google-organic-click-through-rate-ctr.html/comment-page-1#comment-1912 CER Thu, 01 Sep 2011 00:42:25 +0000 http://www.seomad.com/SEOBlog/?p=183#comment-1912 Great analysis. The one thing I think not being considered are the additional results that often compete for clicks on the page i.e. news results, local results, shopping results. In my tests I have found that an assumption of 60% of the clicks going to organic results (one through ten) is more accurate. Great analysis. The one thing I think not being considered are the additional results that often compete for clicks on the page i.e. news results, local results, shopping results. In my tests I have found that an assumption of 60% of the clicks going to organic results (one through ten) is more accurate.

]]> By: Mark Plunkett http://www.seomad.com/SEOBlog/google-organic-click-through-rate-ctr.html/comment-page-1#comment-1906 Mark Plunkett Wed, 31 Aug 2011 08:30:15 +0000 http://www.seomad.com/SEOBlog/?p=183#comment-1906 Hey Neil Thanks for putting a considerable amount of time into this post! It was fascinating to read. I am often discussing the number of clicks throughs a website will receive for their position on page 1 with clients starting new businesses or beginning an SEO strategy. Cheers Mark Hey Neil

Thanks for putting a considerable amount of time into this post! It was fascinating to read.

I am often discussing the number of clicks throughs a website will receive for their position on page 1 with clients starting new businesses or beginning an SEO strategy.

Cheers

Mark

]]> By: Florian http://www.seomad.com/SEOBlog/google-organic-click-through-rate-ctr.html/comment-page-1#comment-1892 Florian Mon, 22 Aug 2011 11:57:27 +0000 http://www.seomad.com/SEOBlog/?p=183#comment-1892 Nice article - thank you for the detailed info... I will use these stats in my presentation tomorrow and credit your site for it. Cheers Flo Nice article – thank you for the detailed info… I will use these stats in my presentation tomorrow and credit your site for it. Cheers Flo

]]> By: Web Traffic Generator http://www.seomad.com/SEOBlog/google-organic-click-through-rate-ctr.html/comment-page-1#comment-1564 Web Traffic Generator Tue, 26 Apr 2011 13:14:31 +0000 http://www.seomad.com/SEOBlog/?p=183#comment-1564 Hi Neil I very much appreciate the time and effort you have put into the collation of this data. Its now April 2011 and the same data is fed to me through various sources. A credit to you for your efforts. I too am an SEO Internet Marketing specialist and no consideration has gone into the dynamics of the visual look of the returned search. For example does a listing fully populated with characters have more or less appeal to the eye? What causes the eye to stretch across the page and settle on something appealing. Figures for position 1 ,2 and possibly 3 can demonstrate one piece of reasoning but it fails to take into account that the eye responds to the site of the order on the page. It gets drawn to the irregular, distracting the order of the mind. I think we now need to take advantage of the display text to capture the eye's weak tendency too. A thoroughly good read, I was brought to you from Mark R in Warrior Forum We are in interesting times for Web Traffic Generation</a>. Thank you once again Tim Hi Neil

I very much appreciate the time and effort you have put into the collation of this data. Its now April 2011 and the same data is fed to me through various sources. A credit to you for your efforts.

I too am an SEO Internet Marketing specialist and no consideration has gone into the dynamics of the visual look of the returned search. For example does a listing fully populated with characters have more or less appeal to the eye? What causes the eye to stretch across the page and settle on something appealing.

Figures for position 1 ,2 and possibly 3 can demonstrate one piece of reasoning but it fails to take into account that the eye responds to the site of the order on the page. It gets drawn to the irregular, distracting the order of the mind. I think we now need to take advantage of the display text to capture the eye’s weak tendency too.

A thoroughly good read, I was brought to you from Mark R in Warrior Forum

We are in interesting times for Web Traffic Generation.

Thank you once again

Tim

]]> By: Mike http://www.seomad.com/SEOBlog/google-organic-click-through-rate-ctr.html/comment-page-1#comment-1562 Mike Sat, 23 Apr 2011 21:11:35 +0000 http://www.seomad.com/SEOBlog/?p=183#comment-1562 For anyone else who may have been struggling to understand this (as I was), the key here is that when you average positions 2 - 10 together the total DECREASES. That's the nature of averaging numbers - the lower numbers pull the higher numbers down and the higher numbers pull the lower numbers up until you reach the middle. Of course if you were to rank at #2 then you would be <b>above the average</b>, same as if you ranked 3, 4, or 5 or till whatever position happens to be at or close to the median point. If we based this on just the averaged numbers that Neil obtained via the data he pulled from his cross section of 100 clients then that average works out to be 14.93%. As Neil pointed out the total here is greater than 100% (180.71% actually) because each of those percentages correlating to each position (2 - 10) are derived via the aggregation of the averages for each of the keywords (who knows how he actually worked through that mathematically, but I'll take his word for it). Anyway, I hope that helps someone who was struggling to put the pieces together on this as I was. For anyone else who may have been struggling to understand this (as I was), the key here is that when you average positions 2 – 10 together the total DECREASES. That’s the nature of averaging numbers – the lower numbers pull the higher numbers down and the higher numbers pull the lower numbers up until you reach the middle. Of course if you were to rank at #2 then you would be above the average, same as if you ranked 3, 4, or 5 or till whatever position happens to be at or close to the median point.

If we based this on just the averaged numbers that Neil obtained via the data he pulled from his cross section of 100 clients then that average works out to be 14.93%. As Neil pointed out the total here is greater than 100% (180.71% actually) because each of those percentages correlating to each position (2 – 10) are derived via the aggregation of the averages for each of the keywords (who knows how he actually worked through that mathematically, but I’ll take his word for it).

Anyway, I hope that helps someone who was struggling to put the pieces together on this as I was.

]]> By: James Downton http://www.seomad.com/SEOBlog/google-organic-click-through-rate-ctr.html/comment-page-1#comment-1544 James Downton Wed, 30 Mar 2011 22:00:46 +0000 http://www.seomad.com/SEOBlog/?p=183#comment-1544 This is some awesome work Neil! Some great info about CTR, keep up the good work. This is some awesome work Neil! Some great info about CTR, keep up the good work.

]]> By: Peter http://www.seomad.com/SEOBlog/google-organic-click-through-rate-ctr.html/comment-page-1#comment-1524 Peter Mon, 07 Mar 2011 20:39:34 +0000 http://www.seomad.com/SEOBlog/?p=183#comment-1524 Great information. It really helps to calculate ROI. I was interested in the chart element: Grand Total = 20%. What does that refer to? Also, you mention that being on the first page was worth an average of 4.85% of total CTR. How did you get that number? It seems that the lowest position is around 7% Thanks again for the information. Great information. It really helps to calculate ROI. I was interested in the chart element: Grand Total = 20%. What does that refer to?

Also, you mention that being on the first page was worth an average of 4.85% of total CTR. How did you get that number? It seems that the lowest position is around 7%

Thanks again for the information.

]]> By: John Frank http://www.seomad.com/SEOBlog/google-organic-click-through-rate-ctr.html/comment-page-1#comment-1498 John Frank Fri, 21 Jan 2011 16:32:06 +0000 http://www.seomad.com/SEOBlog/?p=183#comment-1498 A very good synthesis of available information combined with -real customer data-. The latter is what makes this so credible. The CTR vs Query Length also informative. Thanks. On to your next article.... A very good synthesis of available information combined with -real customer data-. The latter is what makes this so credible. The CTR vs Query Length also informative. Thanks. On to your next article….

]]> By: Garry Davis http://www.seomad.com/SEOBlog/google-organic-click-through-rate-ctr.html/comment-page-1#comment-1497 Garry Davis Fri, 21 Jan 2011 10:53:45 +0000 http://www.seomad.com/SEOBlog/?p=183#comment-1497 Hi Neil This is great research and work and has answered a few questions but at the same time raised others for me (murphys law). The primary question i have is regarding the keywords. My gut feel (which i never trust) is that a brand key phrase with more relevant results would have a higher click through. How many of the key phrases are brand phrases? Also the more competitive the phrase the greater the "noise" how many of the phrases have a full compliment of PPC adverts. This is obviously the start but i am sure will facilitate discussion. Hi Neil

This is great research and work and has answered a few questions but at the same time raised others for me (murphys law).

The primary question i have is regarding the keywords. My gut feel (which i never trust) is that a brand key phrase with more relevant results would have a higher click through. How many of the key phrases are brand phrases? Also the more competitive the phrase the greater the “noise” how many of the phrases have a full compliment of PPC adverts.

This is obviously the start but i am sure will facilitate discussion.

]]> By: Il CTR nella SERP di Google | Search Engine Marketing http://www.seomad.com/SEOBlog/google-organic-click-through-rate-ctr.html/comment-page-1#comment-709 Il CTR nella SERP di Google | Search Engine Marketing Wed, 30 Jun 2010 20:43:34 +0000 http://www.seomad.com/SEOBlog/?p=183#comment-709 [...] Per capire come si è arrivati a questo dato, vi invito a leggere per intero il post di Neil. [...] [...] Per capire come si è arrivati a questo dato, vi invito a leggere per intero il post di Neil. [...]

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