I stumbled across this today when one of our salesman pointed out Google offering a credit card comparison. If you click on the link to:
https://www.google.com/comparisonads/ukcredit?sort=1#ti=0
It shows a page full of adds and the ability to apply now! I’m sure the guys at Money Supermarket, Compare the Market and Go Compare are all a little anxious and why not, Google have the ability to put themselves at the top of the lists for competitive terms such as credit card and mortgages then when will they role it out on more universal products.
Interesting information..
Neil Walker is the founder of SEO at Just Search Ltd who rank on the 1st page of Google UK for "SEO". He has over 7 years experience and dealt with over 2500 clients SEO over the years. He has only started to proactively blog in the past 4 months by running "SEO Mad" - He hopes you find it interesting. 
