UK SEO Consultant | Just Search's Neil Walker

So this is my second presentation at SMX London on “SEO & Social Media Power tools”.

As soon as I started to write what i wanted to do for this presentation it made me think of super powers, so i spent a number of hours of unneeded time on developing my first slide:

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<br /> <a href="http://www.seomad.com/SEOBlog/smxlondon-seo-social-media-power-tools.html"title="SEO Mad SEO & Social Power tools" ><img class="alignnone wp-image-439" title="avengers-smx-london-2012" src="http://www.seomad.com/SEOBlog/wp-content/uploads/2012/05/avengers-smx-london-2012-709x1024.jpg" alt="" width="611" height="880" /></a><br />

On to the presentation

On the panel as said above was:

• Moderator: Christine Churchill, President, KeyRelevance (@keyrelevance)
• Q&A Moderator: Malcolm Graham, CEO, LimeTreeSpeakers:
• Dixon Jones, Marketing Director, Majestic SEO (@Dixon_Jones)
• Michael King, SEO Manager, Publicis Modem
• Aleyda Solis, Global SEO Manager, Forex Club (@aleyda)
• Neil Walker, Founder, SEO MAD Ltd (@theukseo)

My presentation was all about three things:

1. Solving problems
2. Gathering data
3. Efficiency

I talked about using tools as:

• Link Detective – http://bit.ly/xwUWt5
• Net Peak – http://bit.ly/kBxnXc

To look at which links are dead, where they are positioned and which are not indexed by Google to help with diagnosing recent panda issues.

Social Tools:

I then talked about how you can use www.socialmention.com to find key influences and link prospects. Please find attached excel sheet for those who saw what I spoke about. (Excel sheet inspired from Graham Wilkinson)

Socialmention-excel-download-SMXlondon-2012
Social Mention Excel Sheet.

Lastly:

I talked about Microsoft IIS SEO Tool Kit, i’m so surprised at how many SEO’s do not use this tool (Ok their are alternative such as Screaming frog or XENU) but you can so some really cool stuff such as:

• Find markup errors
• duplciate title
• Find out what your internal links are like.

Two useful posts on the subject can be found here:

• Download – http://bit.ly/9DPtrj
• Distilled http://bit.ly/KWhfb2
• SEO Gadget http://bit.ly/KFr7IQ

This post has been written to go live whilst I present, so I’m sure I’ll come back and clarify some of the information in more detail.

The Presentation:

Love to hear people comments, how they’ve used Social Mention or Microsoft SEO tool kit in other ways.

Its been a while since i posted on my blog, (which is really bad!), but I’ve had some changes with my employment (Another post will cover this) so I need to get my blog up to date, (New design coming soon) so here is some of my previous presentation over the last 6 months, I know that pritty bad!

SMX Stockholm;

I like Stockholm I’ve spent a good amount of time there whilst working for Getupdated so it was nice to see some old faces who i’d worked with before but also meet some new people in more depth such as Martin Mcdonald, Samual Crocker, Bas Van Den Beld, Bill hunt, Brent Payne + many others, my talk was on competitor analysis i was on a panel with Carolyn Shelby.

My Slides are below:

Well I was asked to speak by Kelvin Newman at Brighton SEO this september and what a conference. For my full thought please read my article on the main just search blog.

But overall what a conference!

My Presentation

Earlier in the month I carried out two surveys:

• SEO Link Value (Sent to SEO’s across the world)
• Client Expectations of Links (Sent to our client base)

I will be releasing a full post with more data in it, but this presenatation is more orientated towards agency and freelancers than inhouse SEO’s and it came about over conversation about what client’s expect i.e. a PR9 link on the most relevant page and what we as SEO’s can deliver.

In short the slide are below, (but as said I will release a full post about this.)

If you find it interesting or have any comments feel free to tweet me @theukseo and don’t be afraid to follow me I may just follow back

And thanks to everyone for their feedback